Impressions from the 4th Iseled Conference

Everybody who entered through the main door passed by a brand new BMW iX, which cannot be seen on the roads yet because series production of this SUV is starting right now in Q4/2021; it is the first European car using Iseled technology. (Bild: Timo Bierbaum)

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Like in the previous years the 4th Iseled Conference took place at the conference center of the prestigious German publishing house “Süddeutscher Verlag” which is well-known for its investigative journalism. (Bild: Timo Bierbaum)

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Alfred Vollmer, editor-in-chief of the German magazine AUTOMOBIL-ELEKTRONIK, guided the attendees through the entire day. (Bild: Timo Bierbaum)

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Unfortunately the first keynote speaker, Prof. Volker von Kardorff, CEO of Kardorff Lichtdesign, was too ill to travel, but he managed to give his presentation online. He talked about some of his light installations – e. g. in the Lufthansa Airbus A350, at the Brandenburg Gate in Berlin etc. But he put special emphasis on light quality as well as on the light’s impact on the body and wellbeing. (Bild: Timo Bierbaum)

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Pierrick Boulay, Senior Analyst at YOLE Développement, showed a clear trend toward towards extended lighting in his presentation “Trends in Automotive Lighting – Toward advanced lighting, digitalization and ADAS”. (Bild: Timo Bierbaum)

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Yole projects a CAGR of the automotive lighting and display market of 8.8% from 2021 to 2025. (Bild: Timo Bierbaum)

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During the coffee break there was not only time for networking. (Bild: Timo Bierbaum)

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A total of eleven Exhibitors showed lighting solutions based on Iseled (and ILaS) technology. This picture was taken at the Magna booth…

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…and this one at the Microchip booth. Microchip treated all the individually controlled LEDs (via Iseled, of course) like one giant extension of the screen – with a stunning result. (Bild: Timo Bierbaum)

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Robert Isele, Manager Interior Lighting at BMW Group, gave an insider’s view in his keynote dubbed “Lighting Architecture Next: No Limits for Future Lighting Systems”. He emphasized that “display and light are going in the same direction”, but he also set a clear message: “Make it more centralized.” One of his conclusions from using Iseled: BMW designers can now create a new light function every day. (Bild: Timo Bierbaum)

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Robert Kraus, CEO of Inova Semiconductors and chairman of the Iseled Alliance, answered the questions of Alfred Vollmer in an interview themed “5 Years Iseled Alliance – A Success Story”. He pointed out the importance of the Iseled Alliance, whose members established a comprehensive ecosystem around the Iseled technology. (Bild: Timo Bierbaum)

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In a next step new Iseled Alliance members introduced themselves. Here Dennis Bauer, Development Engineer at Joysonquin, … (Bild: Timo Bierbaum)

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…explained, why Joysonquin joined the Iseled Alliance. (Bild: Timo Bierbaum)

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Dr. Jianning Yu, Marketing Senior Manager at Keboda, joined the session live from Shanghai/China. (Bild: Timo Bierbaum)

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He gave an overview of Keboda’s automotive products and showed Keboda’s strong commitment towards Iseled. (Bild: Timo Bierbaum)

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KC Tay, CEO of Dominant Opto, really regretted that he was not able to participate live at the 4th Iseled Conference due to the Covid-19 pandemic. Tuning-in from Melaka/Malaysia he pointed out… (Bild: Timo Bierbaum)

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…that there are already design-ins for Iseled in six cars. And, by the way, for him the Global IC shortages are “just speed bumps”. (Bild: Timo Bierbaum)

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“A growing ecosystem – new products” was the headline of the next conference track opened by Hartmut Wettengl, Marketing Director Europe at Dominant Opto, who talked about the.. (Bild: Timo Bierbaum)

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…”seddLED Roadmap – from RGB Ambient Lighting to RGB Projection. (Bild: Timo Bierbaum)

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Contibuting live from Taipei/Taiwan Dennis Lin, Senior Project Manager at Evelight, highlighted “Smart and smarter LED solutions”, where he… (Bild: Timo Bierbaum)

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… also provided a look at the roadmap of Everlight. (Bild: Timo Bierbaum)

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Stefan Kouba, European Marketing Manager Automotive at Microchip, talked about “how Microchip is enabling the automotive interior innovation”. He demonstrated his company’s Iseled MCU solutions… (Bild: Timo Bierbaum)

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… from 8-bit to 32-bit MCUs as well as an all-in-one “LIN Bridged Solution” with full Iseled functionalities. (Bild: Timo Bierbaum)

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Stefan Kouba handed over this “Wilson” ball (do you remember the movie “Castaway”?) to Robert Kraus, CEO of Inova Semiconductors and chairman of the Iseled Alliance. The photographer really captured the moment, didn’t he? (Bild: Timo Bierbaum)

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Yiling Zhang, Product Marketing Manager at NXP, put the “extended Iseled support on S32K3 MCU family)” in the focus of her presentation. (Bild: Timo Bierbaum)

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She had three good news for the community – including the market launch of the S32K3 MCU. (Bild: Timo Bierbaum)

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The audience was listening carefully during the entire day. (Bild: Timo Bierbaum)

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Stefan Hoffmann, Manager Application at Inova Semiconductors, informed the audience about “Iseled & ILaS – the products for the new lighting architecture”. He announced the first ILaS controller IC for Q1/22 and promised the possibility to implement “synchronized lighting effects in video speed”. (Bild: Timo Bierbaum)

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He explained how ILaS can solve many technical problems at lower cost than LIN. Before announcing the upcoming lunch break Alfred Vollmer, the moderator of the 4th Iseled Conference, wasn’t able to suppress his personal impression that “ILaS is a LIN killer”. (Bild: Timo Bierbaum)

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During the breaks Prof. Karlheinz Blankenbach of Pforzheim University conducted video interviews at all the exhibiting booths in order to show the remote attendees the most important parts of the exhibition. (Bild: Timo Bierbaum)

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In the lunch break he started with Inova Semiconductors, … (Bild: Timo Bierbaum)

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…where Stefan Hoffman provided details and explanations of the Inova Semiconductors exhibits. (Bild: Timo Bierbaum)

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But Prof. Blankenbach also showed, the new interior lighting experience of the BMW iX parked in front of the main door. This lighting experience was enabled by Iseled technology… (Bild: Timo Bierbaum)

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…and Markus Daubner, Technical Director at Grupo Antolin, then gave an insider’s view in his keynote “Driving an innovation to series production. How we have brought Iseled into the first European premium car”. (Bild: Timo Bierbaum)

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He provided many details about the design and the astonishingly short time line. (Bild: Timo Bierbaum)

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First speaker of the session “A growing ecosystem – systems & applications” was Han Hendriks, CTO of Yanfeng, who contributed remotely before he handed over to Christophe Pincemin, Director Product Line Lighting at Yanfeng, who presented live on stage about “Yanfeng smart cabin vision, China Factor & seamless integration of small display and lighting with Iseled.” They concluded: “Iseled and ILaS are potentially great enablers.” They think that cars will have to change from cockpit to living room atmosphere. (Bild: Timo Bierbaum)

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When Luca Gioanola, Innovation and Advanced Engineering Manager at Magna Lighting, talked about “Ambient lighting, a bright future with new form and dimension”… (Bild: Timo Bierbaum)

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…he introduced FlecsForm which makes very efficiently use of ILaS and Iseled. He really pointed out, how ILaS enables “ambient lighting in a new dimension”. (Bild: Timo Bierbaum)

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Dr. Ana Bizal, Head of Innovation Interior Lighting at Hella, provided “Perspectives in smart interior lighting applications”. She demonstrated that and how interior lighting becomes smart. Her conclusion: “Iseled was the missing link in our equation.” (Bild: Timo Bierbaum)

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Mathias Rönnfeldt, CTO of Lightworks, pointed out, what happens when “Iseled meets application: Perfect matches between laser-textured surfaces, natural materials and smart fabrics”. (Bild: Timo Bierbaum)

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Already the presentation foil showing e. g. backlit natural material surfaces and fabrics triggered many attendees’ imagination. (Bild: Timo Bierbaum)

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Even though Tobias Seidl, Project Manager Automotive at feno dubbed his presentation “System design with Iseled on flex-PCB” he gave a view into the “magic triangle of flexibility, cooling and electrical requirements”. (Bild: Timo Bierbaum)

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But he also showed several feno products including a starter kit. (Bild: Timo Bierbaum)

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Jürgen Brügl, Principal for Interior Concepts at Brügl Innovations, pointed the attendees’ attention to a new “Iseled toolchain – a new versatile demo system” by taking the audience… (Bild: Timo Bierbaum)

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…into the Arduino world and to the Iseled toolchain. One of the most important takeaways: Powerfull demo boards are not only available from companies like Lightworks and Microchip but there is already a lot of Iseled-specific software available. (Bild: Timo Bierbaum)

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A very lively panel discussion about “LED Lighting: The (R)Evolution has just begun” wrapped up many aspects of the conference added by some additional thoughts. The participants were (from left to right) Stefan Kouba (European Marketing Manager Automotive at Microchip), Dr. Herbert Wambsganß (Head of Development Interior Lighting at Hella), Markus Daubner (Technical Director at Grupo Antolin) and Robert Isele (Manager Interior Lighting at BMW Group). Alfred Vollmer (Editor-in-Chief of the trade publication AUTOMOBIL-ELEKTRONIK) moderated the panel discussion. (Bild: Timo Bierbaum)

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