These people and technologies focus on Iseled and ILaS

Impressions from the 4th Iseled Conference

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BMW iX
Everybody who entered through the main door passed by a brand new BMW iX, which cannot be seen on the roads yet because series production of this SUV is starting right now in Q4/2021; it is the first European car using Iseled technology.
Like in the previous years the 4th Iseled Conference took place at the conference center of the prestigious German publishing house “Süddeutscher Verlag” which is well-known for its investigative journalism.
Like in the previous years the 4th Iseled Conference took place at the conference center of the prestigious German publishing house “Süddeutscher Verlag” which is well-known for its investigative journalism.
Alfred Vollmer, editor-in-chief of the German magazine AUTOMOBIL-ELEKTRONIK, guided the attendees through the entire day.
Alfred Vollmer, editor-in-chief of the German magazine AUTOMOBIL-ELEKTRONIK, guided the attendees through the entire day.
Unfortunately the first keynote speaker, Prof. Volker von Kardorff, CEO of Kardorff Lichtdesign, was too ill to travel, but he managed to give his presentation online. He talked about some of his light installations – e. g. in the Lufthansa Airbus A350, at the Brandenburg Gate in Berlin etc. But he put special emphasis on light quality as well as on the light’s impact on the body and wellbeing.
Unfortunately the first keynote speaker, Prof. Volker von Kardorff, CEO of Kardorff Lichtdesign, was too ill to travel, but he managed to give his presentation online. He talked about some of his light installations – e. g. in the Lufthansa Airbus A350, at the Brandenburg Gate in Berlin etc. But he put special emphasis on light quality as well as on the light’s impact on the body and wellbeing.
Pierrick Boulay, Senior Analyst at YOLE Développement,
Pierrick Boulay, Senior Analyst at YOLE Développement, showed a clear trend toward towards extended lighting in his presentation “Trends in Automotive Lighting – Toward advanced lighting, digitalization and ADAS”.
Yole projects a CAGR of the automotive lighting and display market of 8.8% from 2021 to 2025.
Yole projects a CAGR of the automotive lighting and display market of 8.8% from 2021 to 2025.
During the coffee break there was not only time for networking.
During the coffee break there was not only time for networking.
A total of eleven Exhibitors showed lighting solutions based on Iseled (and ILaS) technology. This picture was taken at the Magna booth…
A total of eleven Exhibitors showed lighting solutions based on Iseled (and ILaS) technology. This picture was taken at the Magna booth…
…and this one at the Microchip booth. Microchip treated all the individually controlled LEDs (via Iseled, of course) like one giant extension of the screen – with a stunning result.
…and this one at the Microchip booth. Microchip treated all the individually controlled LEDs (via Iseled, of course) like one giant extension of the screen – with a stunning result.
Robert Isele, Manager Interior Lighting at BMW Group
Robert Isele, Manager Interior Lighting at BMW Group, gave an insider’s view in his keynote dubbed “Lighting Architecture Next: No Limits for Future Lighting Systems”. He emphasized that “display and light are going in the same direction”, but he also set a clear message: “Make it more centralized.” One of his conclusions from using Iseled: BMW designers can now create a new light function every day.
Robert Kraus, CEO of Inova Semiconductors and chairman of the Iseled Alliance
Robert Kraus, CEO of Inova Semiconductors and chairman of the Iseled Alliance, answered the questions of Alfred Vollmer in an interview themed “5 Years Iseled Alliance – A Success Story”. He pointed out the importance of the Iseled Alliance, whose members established a comprehensive ecosystem around the Iseled technology.
Dennis Bauer, Development Engineer at Joysonquin
In a next step new Iseled Alliance members introduced themselves. Here Dennis Bauer, Development Engineer at Joysonquin, …
why Joysonquin joined the Iseled Alliance.
…explained, why Joysonquin joined the Iseled Alliance.
Dr. Jianning Yu, Marketing Senior Manager at Keboda
Dr. Jianning Yu, Marketing Senior Manager at Keboda, joined the session live from Shanghai/China.
overview of Keboda’s automotive products
He gave an overview of Keboda’s automotive products and showed Keboda’s strong commitment towards Iseled.
KC Tay, CEO of Dominant Opto
KC Tay, CEO of Dominant Opto, really regretted that he was not able to participate live at the 4th Iseled Conference due to the Covid-19 pandemic. Tuning-in from Melaka/Malaysia he pointed out…
…that there are already design-ins for Iseled in six cars. And, by the way, for him the Global IC shortages are “just speed bumps”.
…that there are already design-ins for Iseled in six cars. And, by the way, for him the Global IC shortages are “just speed bumps”.
Hartmut Wettengl, Marketing Director Europe at Dominant Opto
“A growing ecosystem – new products” was the headline of the next conference track opened by Hartmut Wettengl, Marketing Director Europe at Dominant Opto, who talked about the..
…”seddLED Roadmap – from RGB Ambient Lighting to RGB Projection.
…”seddLED Roadmap – from RGB Ambient Lighting to RGB Projection.
Dennis Lin, Senior Project Manager at Evelight
Contibuting live from Taipei/Taiwan Dennis Lin, Senior Project Manager at Evelight, highlighted “Smart and smarter LED solutions”, where he…
roadmap of Everlight
… also provided a look at the roadmap of Everlight.
Stefan Kouba, European Marketing Manager Automotive at Microchip
Stefan Kouba, European Marketing Manager Automotive at Microchip, talked about “how Microchip is enabling the automotive interior innovation”. He demonstrated his company’s Iseled MCU solutions…
… from 8-bit to 32-bit MCUs as well as an all-in-one “LIN Bridged Solution” with full Iseled functionalities.
… from 8-bit to 32-bit MCUs as well as an all-in-one “LIN Bridged Solution” with full Iseled functionalities.
Stefan Kouba, European Marketing Manager Automotive at Microchip
Stefan Kouba handed over this “Wilson” ball (do you remember the movie “Castaway”?) to Robert Kraus, CEO of Inova Semiconductors and chairman of the Iseled Alliance. The photographer really captured the moment, didn’t he?
Yiling Zhang, Product Marketing Manager at NXP
Yiling Zhang, Product Marketing Manager at NXP, put the “extended Iseled support on S32K3 MCU family)” in the focus of her presentation.
She had three good news for the community – including the market launch of the S32K3 MCU.
She had three good news for the community – including the market launch of the S32K3 MCU.
Impressions from the 4th Iseled Conference
The audience was listening carefully during the entire day.
Stefan Hoffmann, Manager Application at Inova Semiconductors
Stefan Hoffmann, Manager Application at Inova Semiconductors, informed the audience about “Iseled & ILaS – the products for the new lighting architecture”. He announced the first ILaS controller IC for Q1/22 and promised the possibility to implement “synchronized lighting effects in video speed”.
He explained how ILaS can solve many technical problems at lower cost than LIN. Before announcing the upcoming lunch break Alfred Vollmer, the moderator of the 4th Iseled Conference, wasn’t able to suppress his personal impression that “ILaS is a LIN killer”.
He explained how ILaS can solve many technical problems at lower cost than LIN. Before announcing the upcoming lunch break Alfred Vollmer, the moderator of the 4th Iseled Conference, wasn’t able to suppress his personal impression that “ILaS is a LIN killer”.
Prof. Karlheinz Blankenbach of Pforzheim University
During the breaks Prof. Karlheinz Blankenbach of Pforzheim University conducted video interviews at all the exhibiting booths in order to show the remote attendees the most important parts of the exhibition.
Prof. Karlheinz Blankenbach of Pforzheim University
In the lunch break he started with Inova Semiconductors, …
Stefan Hoffman, Inova Semiconductors
…where Stefan Hoffman provided details and explanations of the Inova Semiconductors exhibits.
BMW iX
But Prof. Blankenbach also showed, the new interior lighting experience of the BMW iX parked in front of the main door. This lighting experience was enabled by Iseled technology…
Markus Daubner, Technical Director at Grupo Antolin
…and Markus Daubner, Technical Director at Grupo Antolin, then gave an insider’s view in his keynote “Driving an innovation to series production. How we have brought Iseled into the first European premium car”.
He provided many details about the design and the astonishingly short time line.
He provided many details about the design and the astonishingly short time line.
Christophe Pincemin, Director Product Line Lighting at Yanfeng,
First speaker of the session “A growing ecosystem – systems & applications” was Han Hendriks, CTO of Yanfeng, who contributed remotely before he handed over to Christophe Pincemin, Director Product Line Lighting at Yanfeng, who presented live on stage about “Yanfeng smart cabin vision, China Factor & seamless integration of small display and lighting with Iseled.” They concluded: “Iseled and ILaS are potentially great enablers.” They think that cars will have to change from cockpit to living room atmosphere.
Luca Gioanola, Innovation and Advanced Engineering Manager at Magna Lighting,
When Luca Gioanola, Innovation and Advanced Engineering Manager at Magna Lighting, talked about “Ambient lighting, a bright future with new form and dimension”…
…he introduced FlecsForm which makes very efficiently use of ILaS and Iseled. He really pointed out, how ILaS enables “ambient lighting in a new dimension”.
…he introduced FlecsForm which makes very efficiently use of ILaS and Iseled. He really pointed out, how ILaS enables “ambient lighting in a new dimension”.
Dr. Ana Bizal, Head of Innovation Interior Lighting at Hella
Dr. Ana Bizal, Head of Innovation Interior Lighting at Hella, provided “Perspectives in smart interior lighting applications”. She demonstrated that and how interior lighting becomes smart. Her conclusion: “Iseled was the missing link in our equation.”
Mathias Rönnfeldt, CTO of Lightworks
Mathias Rönnfeldt, CTO of Lightworks, pointed out, what happens when “Iseled meets application: Perfect matches between laser-textured surfaces, natural materials and smart fabrics”.
Already the presentation foil showing e. g. backlit natural material surfaces and fabrics triggered many attendees’ imagination.
Already the presentation foil showing e. g. backlit natural material surfaces and fabrics triggered many attendees’ imagination.
Even though Tobias Seidl, Project Manager Automotive at feno
Even though Tobias Seidl, Project Manager Automotive at feno dubbed his presentation “System design with Iseled on flex-PCB” he gave a view into the “magic triangle of flexibility, cooling and electrical requirements”.
But he also showed several feno products including a starter kit.
But he also showed several feno products including a starter kit.
Jürgen Brügl, Principal for Interior Concepts at Brügl Innovations
Jürgen Brügl, Principal for Interior Concepts at Brügl Innovations, pointed the attendees’ attention to a new “Iseled toolchain – a new versatile demo system” by taking the audience…
…into the Arduino world and to the Iseled toolchain. One of the most important takeaways: Powerfull demo boards are not only available from companies like Lightworks and Microchip but there is already a lot of Iseled-specific software available.
…into the Arduino world and to the Iseled toolchain. One of the most important takeaways: Powerfull demo boards are not only available from companies like Lightworks and Microchip but there is already a lot of Iseled-specific software available.
A very lively panel discussion about “LED Lighting: The (R)Evolution has just begun” wrapped up many(from left to right) Stefan Kouba (European Marketing Manager Automotive at Microchip), Dr. Herbert Wambsganß (Head of Development Interior Lighting at Hella), Markus Daubner (Technical Director at Grupo Antolin) and Robert Isele (Manager Interior Lighting at BMW Group). Alfred Vollmer (Editor-in-Chief of the trade publication AUTOMOBIL-ELEKTRONIK)
A very lively panel discussion about “LED Lighting: The (R)Evolution has just begun” wrapped up many aspects of the conference added by some additional thoughts. The participants were (from left to right) Stefan Kouba (European Marketing Manager Automotive at Microchip), Dr. Herbert Wambsganß (Head of Development Interior Lighting at Hella), Markus Daubner (Technical Director at Grupo Antolin) and Robert Isele (Manager Interior Lighting at BMW Group). Alfred Vollmer (Editor-in-Chief of the trade publication AUTOMOBIL-ELEKTRONIK) moderated the panel discussion.

Even though the Iseled technology is only five years “old” it was already the fourth annual Iseled Conference which took place in Munich last week. The following impressions fast forward you through a day of many highlights around Iseled and ILaS.

konferenz automotive technologie münchen iseled ilas

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